Privacy Policy
Last Updated: January 2026
Bicicletta Ltd ("we," "us," "our," or "Company") operates the bicicletta.co.uk website (the "Site"). We are committed to protecting your privacy and ensuring you have a positive experience on our Site. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our Site.
Information We Collect
We collect information in the following ways:
- Personal Information: Name, email address, and contact details you voluntarily provide when contacting us or subscribing to our newsletter.
- Technical Information: IP address, browser type, operating system, and device identifiers.
- Cookies: Small data files stored on your device to enhance your browsing experience.
- Usage Data: Information about how you interact with our Site, including pages visited, time spent, and links clicked.
How We Use Information
We use collected information for the following purposes:
- Conducting analytics and understanding Site traffic patterns.
- Tracking affiliate referrals and commission calculations.
- Improving Site functionality, content, and user experience.
- Sending promotional emails and newsletters (with your consent).
- Detecting and preventing fraud or security breaches.
Cookie Policy
Our Site uses the following types of cookies:
- Essential Cookies: Required for Site functionality.
- Analytics Cookies: Track user behaviour and Site performance.
- Affiliate Cookies: Monitor referrals and affiliate performance.
- Marketing Cookies: Enable targeted advertising.
You can control cookies through your browser settings. Most browsers allow you to refuse cookies or alert you when cookies are being sent. Please note that disabling certain cookies may affect Site functionality.
Third-Party Links
Our Site contains links to casino operators and affiliate partners. We are not responsible for the privacy practices of these third-party websites. We strongly encourage you to review their privacy policies before providing any personal information or engaging in gambling activities. Third parties control their own data collection and use practices independently.
Your Rights
Under UK Data Protection Law (UK GDPR and the Data Protection Act 2018), you have the following rights:
- Right of access to your personal data.
- Right to rectification of inaccurate data.
- Right to erasure ("right to be forgotten") under certain conditions.
- Right to restrict processing.
- Right to data portability.
- Right to object to processing.
- Right to withdraw consent at any time.
To exercise any of these rights, contact us using the details provided below.
Data Retention
We retain personal information only as long as necessary to fulfil the purposes outlined in this Privacy Policy or as required by law. Analytics and usage data are typically retained for up to 12 months. Affiliate tracking data is retained in accordance with our affiliate programme requirements. You may request deletion of your personal data at any time, subject to legal obligations.
Contact Us
If you have questions about this Privacy Policy, wish to exercise your rights, or need to report a data breach, please contact us:
Email: privacy@bicicletta.co.uk
Website: bicicletta.co.uk
We will respond to your request within 30 days in accordance with applicable data protection laws.